YouTube Tags: The Easy Way to Get More YouTube Views
500 Hours of Video Are Uploaded to YouTube Every Minute. How Can Yours Stand Out?
That's over 30 million hours of video every day! The amount of content uploaded to YouTube every day can make it difficult for your video to get noticed.
But there's a powerful feature that can help: YouTube tags.
YouTube Tags are keywords that you can add to your videos to help people find them.
When someone searches for a keyword on YouTube, your video will show up if it has one of those tags.
By using relevant and well-chosen tags, you can increase the visibility of your videos and attract more viewers.
Want to promote your YouTube content to new audiences?
Use YouTube tags! In this guide, we'll show you how to use tags to get your videos seen by more people.
What are YouTube tags?
YouTube tags are descriptive keywords or phrases that you add to your videos to help YouTube understand what your videos are about. They are an important part of video SEO, and can help your videos show up in search results for relevant queries.
For example, if you have a video about how to play guitar, you could use tags like "guitar lesson," "how to play guitar," and "beginner guitar lesson."
These tags would help YouTube understand that your video is about learning to play the guitar, and would make it more likely that your video would show up in search results for those terms.
Here are some examples of effective YouTube tags:
For a video about how to play guitar: guitar lesson, how to play guitar, beginner guitar lesson
For a video about cooking a chicken dish: chicken recipe, how to cook chicken, roast chicken recipe, baked chicken recipe
For a video about traveling to Paris: Paris travel, Paris guide, things to do in Paris, Paris food
For a video about playing the game Minecraft: Minecraft tutorial, how to play Minecraft, Minecraft tips, Minecraft tricks
Note: 70% of YouTube users find videos through search. This means that using effective YouTube tags can help you reach a wider audience and get more views for your videos.
Why are YouTube tags important?
YouTube tags are still an important part of video SEO in 2023, and using them effectively can help you reach more viewers.
Tags serve as a bridge between your video and potential viewers.
By using relevant tags, you can increase the chances of your content being discovered by users who are actively searching for videos on similar topics.
Effective tag usage can boost your video's visibility, attract more organic traffic, and ultimately grow your audience.
For example, if you have a video about how to make a cake, you could include tags like "cake recipe," "how to make a cake," and "cake tutorial." These tags will help your video show up in search results when people search for those terms.
In addition to increasing visibility, effective tag usage can also attract more organic traffic and grow your audience. When people click on your video from search results, they are more likely to watch the whole thing and subscribe to your channel.
How do YouTube tags work?
YouTube tags are descriptive keywords that you can add to your videos to help people find them. When you upload a video to YouTube, you have the option to add tags in the video settings.
YouTube's algorithm analyzes these tags, along with other factors like the video title, description, and user engagement metrics, to determine its relevance and rank it in search results and recommendations.
By strategically choosing and optimizing your tags, you can increase the likelihood of your video appearing in front of the right audience.
For example, let's say you upload a video about how to change a tire. Some relevant tags that you might use for this video include "change tire," "how to change a tire," "car maintenance," and "DIY."
These tags would help YouTube's algorithm understand that your video is about changing tires, and would help your video rank higher in search results for queries like "how to change a tire" and "car maintenance."
It's important to note that the importance of tags has decreased in recent years, as other factors like the video title and thumbnail have become more important for ranking in search results.
However, tags can still be helpful for increasing the visibility of your videos, especially if your videos are about niche topics.
#10. Best Practices for YouTube Tags.
#1. Do your keyword research.
Identify relevant keywords for your content and understand how they're being searched for on YouTube. You can use tools like Google Trends, YouTube's search suggestions, or third-party keyword research tools to help with this.
For example, if you're making a video about how to make a cake, you might want to include the tags "cake," "chocolate cake," and "how to make a cake."
#2. Consider both search volume and competition.
Find a balance between popular tags that will get your video seen by a lot of people, and less competitive tags that will make it easier for your video to rank high in search results.
A study by Backlinko found that the average search volume for the top 100 YouTube tags is 10,000 searches per month. This means that if you want your video to be seen by a lot of people, you need to choose tags that have a high search volume.
However, you also need to be aware of the competition for those tags. If a tag is very competitive, it will be more difficult for your video to rank high in search results.
#3. Explore trending tags.
Keep up with the latest trends to tap into new audiences and stay ahead of the competition. You can use YouTube's search suggestions to see what's trending, or you can follow hashtags on social media.
For example, if you're making a video about how to play the guitar, you might want to include the tags "guitar," "how to play guitar," and "guitar lessons."
#4. Optimize the placement and relevance of your tags.
Make sure your tags are relevant to your video's content and that they're placed in strategic locations. You can include tags in the video title, description, and comments, and you can also use hashtags.
#5. Make sure your tags are relevant to your video's content.
This will help ensure that viewers who find your video through search are actually interested in what it's about. For example, if you're making a video about how to make a cake, you wouldn't want to include the tag "dogs."
#6. Include branded tags and tags related to your niche.
In addition to relevant keywords, you can also include branded tags and tags related to your niche. This can help increase the discoverability of your video within specific communities. For example, if you're a cooking channel, you might want to include the tag "foodie."
#7. Avoid common mistakes.
Don't use excessive or irrelevant tags, misleading or deceptive tags, or outdated tags. For example, if you're making a video about how to make a cake, you wouldn't want to include the tag "free cake."
#8. Stay up-to-date with tag trends.
YouTube algorithms and tag trends are constantly changing. To maintain a competitive edge, it's important to continuously monitor and adapt to these shifts. Stay informed about changes in tag popularity, and adjust your tag strategy accordingly to ensure your videos remain visible to the right audience.
#9. Keep an eye on trending tags within your niche and explore new opportunities for growth.
#10. Use social media, online communities, and YouTube's analytics to stay up-to-date on the latest tag trends and best practices.
YouTube tags play a vital role in optimizing your video content for visibility and audience engagement. By following the best practices outlined in this guide, you can significantly increase your video's reach, attract the right audience, and foster long-term channel growth.
I hope this blog post has helped you understand the importance of YouTube tags and how to use them effectively. If you have any questions, please feel free to leave a comment below.